We have challenged ourselves to be the UK’s most welcoming and accessible festival offering a line-up that appeals to all ages and demographics, and welcoming of those with seen and unseen disabilities.

We are committed to improving our access provision for disabled, neuro-divergent and Deaf participants – as audience members, speakers and staff. We work with disabled, neuro-divergent and Deaf performers and interpreters to help us shape our programme and site plan each year, so that everything we schedule is accessible and inclusive. A BSL interpreting service will be provided by fully qualified interpreters throughout the festival and BSL interpreted sessions will be added to the website closer to the event.

Security and stewards are on hand across the festival site. They have been briefed to offer information, help and support. If you are unwell or require assistance, please approach a member of the Security and Stewarding Team who are clearly identifiable by their tabards/shirts.

The Primadonna festival is an outdoor event set in beautiful parkland. There is a paved path around the site, but please be aware that there can be areas with no solid pathways or hard ground. It is important to be aware that during inclement weather some parts of the site may be difficult to navigate around. Please dress appropriately, and for all weather conditions.

Smoke machines, strobe lights, lasers, fireworks and other effects may be in use at this event. Anyone affected by these should bear this in mind.

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• We want everyone to have an amazing time and for the Primadonna Festival to be warm and welcoming.
• That means we do have to have rules to ensure everyone feels safe. In buying a ticket to the festival, you are agreeing to be bound by them.
• No illegal substances, drugs or nitrous oxide or “legal highs” are allowed on site. Anyone disorderly or behaving anti-socially will be ejected.
• We ask that you look after your children at all times – there is open water on site and other hazards.
• Be aware parts of the site are uneven – particularly the campsite. We recommend you bring an electric torch if camping.
• Well behaved dogs who don’t mind loud music/noise/small children, who can look after themselves, clear up their own mess and who are happy to be kept on leads at all times are permitted provided they have well-behaved owners.
• If you have any concerns about your safety, please speak to one of our site stewards straight away. If you’ve forgotten to bring something please ask in the production office, and if we have spare we’ll give or lend it to you. If you’ve brought too many of anything bring your spares to the office and we will share them around.
• We take the security and safety of our festival-goers very seriously. Our staff are there for your safety – please co-operate with them as they work to keep us all safe and sound.
• We will not tolerate any discrimination towards any individual or groups of individuals, irrespective of the background of the individual, be that gender, race, disability, age, religion or belief, sexual orientation, gender reassignment, marital or civil partnership status, pregnancy or maternity. If you see or experience anyone undermining this – no matter the severity – please report it immediately to our onsite staff.

• We believe that empowering others through writing, reading and creativity is one of the ways we can make a difference in the world. We also want to make a difference to how our world is cared for: and this drives our approach to sustainability and everything we do to reduce our environmental impacts.

  The climate emergency is real and is happening right now. We are working to reduce the environmental impact of our festival to ensure we are being responsible global citizens, taking care of the communities where we operate, and doing our part to curb the most harmful impacts of global climate change.

  At Primadonna, we prioritise waste reduction, followed by reuse and then recycling, energy recovery and disposal.

   

  Consumables

  We do not use single-use plastics. All onsite vendors use materials that are either reusable, renewable, certified compostable or if unavoidable made from at least 30% recycled content. This includes sampling containers, cutlery, plates, cups, bottles, serve-ware, sachets, stirrers, straws.

  We provide good access to quality potable water, as well as seek to reduce water waste.

  Offering quality and healthy food to our customers is a priority. We minimise the amount of food that goes to waste and make best use of composting facilities and redistribution schemes.

  Our merchandise and publicity/marketing materials are printing on organic, recyclable/sustainable materials, and are ethically sourced.

   

  Transport

  We want to minimise our carbon footprint by helping people opt out of driving to the festival. Please see our Travel page for the most up-do-date information.

• Primadonna is a family friendly festival. Our policy is not to have separate kids’ areas because, for some of us, weekends are a great opportunity to hang out with our children. Instead we make sure that there is always something happening that kids will enjoy.

  However there are a few things to note before your family arrive:

  •      We don’t allow anyone under 16 to be at the festival over the weekend without an adult of 18 or over.

  •      Children under 10 years old need to be accompanied on site at all times.

  •      All under 16s need to be accompanied by an over 18 through the entry and exit gates to the festival site.

  •      It is a good idea to take a photo of your children on your mobile phone in the morning so that you have the most recent photo on you

  The camping field is less than five minutes’ walk from the main stage area, so there will be some noise spill for those who are camping.  However, late night events will be held away from this area to ensure everyone gets a good night’s sleep – if they want one!  

  While you’re at Primadonna, your kids will be free to explore the onsite farm and barn. For all budding Chris Packhams or Anita Ranis, there’s the chance to meet Zippo the Suffolk Punch Horse, the Suffolk Sheep, Large Black Pigs and Red Poll Cattle, as well as to spot how many varieties of fruit grow in the orchard.

The Food Museum in Stowmarket is home to Primadonna. The site is a short walk from Stowmarket train station, and there’s lots of parking available. Best of all, there’s a supermarket right outside the venue: grab yourself a bottle or two and head right in!

Here’s a few pointers on the best way to get to the venue.

BY LIFT SHARE

Did you know that 80% of the carbon emissions generated by festivals are due to travel? We want to make Primadonna as green as we can, so we’re partnering with Lift Share so you can offer and accept lifts with other ticketholders (or locals), saving on the number of cars making the journey. 

To see if this option will work for you, join the Festival Liftshare community – part of the Liftshare network (not just liftshare.com). Scroll down to the bottom and join the main Festival Liftshare community, where you can offer or search for a lift to Primadonna. 

Liftshare is free-to-use, you can arrange to share costs, and you can post your journey as either a passenger, driver or both.

Have a look and see if it will work for you. 

BY BUS

Parking is very limited – if you are toying with another transport method, we would recommend this.

Ticket-holders have exclusive use of the carpark on Iliffe Way, right next to the venue (Iliffe Way Car Park, Stowmarket, IP14 1PN – location 747203. Use postcode IP14 1PW to Finborough Road, then turn in to Iliffe Way). It also has 10 electric vehicle charging points. Look out for signage when you arrive on Iliffe Way. It’s just a couple of minutes’ walk to the entrance of the Food Museum (the festival site). 

This carpark runs a cashless payment system – visit MiPermit. There is a special offer set up for Primadonna ticket-holders: on Friday 26th and Saturday 27th, it will cost £2.50 to park for the day and on arrival you can pay for the full weekend. It is free on Sunday.  Look out for details on arrival. 

If you are a day visitor on Saturday 27th, you can also park (at your own risk) at Halo Service Solutions (Halo House, Gipping Way, Stowmarket IP14 1GJ) – our friends there have kindly let us use their private car park for the day. Please ensure that you park responsibly and that the house at the end of the car park has access at all times. This is free. It is a 5-minute walk to the festival site.

If you are a day visitor on Sunday 28th, you can also park at Milton Road Car Park (IP14 1EJ) – this is free. It is a 7- minute walk to the festival site.

A small car park is located in the grounds of the museum for visitors with access needs only. This car park can be accessed via the museum entrance. You MUST pre-book if you require a space (they will not be available on the day). Spaces are limited and they are not guaranteed – we advise booking as soon as you can. If you require a space, you must show your disabled badge at the entrance and keep it displayed in your car at all times. 

BY TRAIN
The nearest train station is Stowmarket, which is a ten minute walk from the festival. There will be a regular shuttle bus running from the station to Iliffe Way (just across the car park to the Museum) from midday until 4pm on Friday.
For timetables and tickets see Greater Anglia: routes go from London (Liverpool Street) via Peterborough, Norwich, Cambridge and Ipswich.
For travel from further afield check out Trainline. 

BY BUS
Local bus routes are operated by Suffolk On Board and Ipswich buses.

BY BIKE
There is a bike rack at the museum which will be available to festival guests. Bikes will be parked at the owners’ risk, but will be within the festival site’s perimeter.

BY FOOT
Walking onto site is the easiest way to get straight into the action. In the event you need to walk onto or offsite at night then please wear reflective clothing or something bright and highly visible.
To get here on foot: Use map directions to ASDA supermarket, IP14 1SL. The museum’s main entrance is opposite.

BY TAXI
Our official taxi partner is Avenue Taxis.
You must pre-book by telephone and arrange for a driver to collect you. It is unlawful for a private hire vehicle to take you unless you have booked them in advance.
Private hire vehicles also are identified from an external plate to the rear and an internal plate on the windscreen. The driver will also have a badge on his/her person.
Please ensure you ask the fare to be charged when you make the booking, if you are happy to accept that charge you have entered into a contract and it cannot be altered when you are collected.
If you are not using our partner taxi company, it is advisable to get quotes from different companies to ensure you are fairly charged.